Princeton - Grit 4540

$3,750.00 $5,000.00

The newest member of the family, the GRIT 4540 was designed from the ground up to recalibrate your expectations from a carbon wheelset. Lightweight? Got it. Amazing stiffness? Check. Versatile, snappy, fast, stable? Always. Ideal for climbing and all purpose road OR gravel/CX (mixed terrain, gravel, cyclocross).

A slightly varying width to the profile, and optimized our carbon layup, focusing around high stress areas. The nipple bed has been completely re-engineered to provide greater carbon thickness in that area, while removing material where not needed. 21mm hook to hook and 29.9mm at the widest point. Next level stuff? Try a uniform, hole-less tire bed. By removing holes from the tire bed, the wheel becomes incredibly stiff (holes+carbon aren’t best friends).

That allowed the tire bed to be thinner (lighter) while providing greater hoop stiffness (stronger). Oh yeah, no more tubeless tape either.

ADDITIONAL INFORMATION

How do we do it? Taking experience from the 6560, we launched the GRIT with our variable depth sinusoidal cross section, for unrivaled cross wind stability. We also introduced a slightly varying width to the profile, and optimized our carbon layup, focusing around high stress areas. The nipple bed has been completely re-engineered to provide greater carbon thickness in that area, while removing material where not needed. 21mm hook to hook and 29.9mm at the widest point. Next level stuff? Try a uniform, hole-less tire bed. By removing holes from the tire bed, the wheel becomes incredibly stiff (holes+carbon aren’t best friends). That allowed us to make the tire bed thinner (lighter) while providing greater hoop stiffness (stronger).

Brake Type	Rim, Disc
Hub Type	White Industries, TUNE, Industry Nine, Carbon Ti, CK R45D Ceramic, DT Swiss 180EXP
Rim Weight	415g (Disc), 430g (Rim)
Hook to Hook	21mm
Depth	45 to 40mm, Variable
Max Width	29.9mm
Freehub Body	SRAM XDR, Shimano 11S, Campagnolo
Finish/Color	Matte Black, Matte White, Gloss Gold, Gloss Chrome